How do you measure UNIQUENESS?

We set up the first photo exhibition in Paris that was curated by an algorithm. On our website users were asked to upload three Instagram pictures. The algorithm analysed colours, contrasts and forms and gave every photo the #Untamed Score. A value thatINDICATED how strongly the image differentiated itself from the mass.

Contributions: Concept

In realtime the photos with the highest score got projected in a gallery in Paris. Every time when new photos got uploaded the entire exhibition changed again.